We emphasize the importance of prioritizing the collective good and fostering social responsibility over solely maximizing profits.
We focus on sustainable, long-term impact rather than short-term gains.
We believe all our groups, shareholders, management, employees, customers, and business partners - equally contribute to our business. Therefore, we respect all the groups equally.
We let values and purpose guide our actions.
Our customers aren’t just passive buyers — we allow them to actively participate in shaping the future of our economy and societies.
We take full responsibility for our actions, learning from mistakes and always striving to build trust through honesty and reliability — even when it’s hard.
We pay our manufacturers, suppliers, business partners and employees fairly. In addition, we cost our customers fairly too.
We take responsibility for our actions and interactions with societies.
Rather than focusing on outperforming competitors, we encourage brands and consumers to collaborate to solve larger problems, like environmental pollution and inequality.
We develop solutions that help us create impact through our innovative Wetopian Business Model.